We wanted to develop a unique image library for the launch of Xfinity's new brand extension, NOW. The goal was to create a collection of evergreen lifestyle photos that captured people using internet and mobile services, both at home and on the go. This time, the challenge was to produce clean, simplified images that reflected the brand's utilitarian, on-the-move customer—a vision achieved through thoughtful compositions, strategic locations, and carefully sourced props.

Role: Senior Art Director

Creative Director: Michael Camarra

Photographer: Dustin Askland