We wanted to evolve the brand’s visual identity, aiming for a more relatable, “in the moment” aesthetic that highlights how Xfinity brings people together in everyday life.

Our approach was all about capturing genuine moments of connection, bringing a laid-back energy to each shot. We wanted those "in between" moments. In the end, we walked away with 170 images that perfectly captured our vision, ready to be shared across all our media channels.

Role: Senior Art Director

Creative Director: Michael Camarra

Photographer: Dustin Askland