For Xfinity's Spring Campaign, The WiFi is Booming, we needed to create a component that could be used across a variety of OOH placements. 

Our photos stemmed from the idea that Xfinity’s WiFi is so fast, it’s blowing people away – literally. Using expressive photography, we depicted faces of shock, delight and surprise, visually bringing the feeling of “booming” WiFi to life.

For the 2024 summer games, Xfinity offered our customers the fastest connection to Paris. But we also wanted to connect Team USA to all the love and appreciation back home by creating real-time videos to congratulate the athletes when they medaled. We worked with NBC to drop in footage from the event and air the spots right after they won.

All of our athletes started out as little kids with big dreams. Then grew up to inspire the team of tomorrow. We wanted to use these congratuation videos to help tell that story. Of where they began and how far they were willing to go. We wove together family photos and videos leading up to the moment they made their name on the biggest stage. The moment the world found out what they knew all along. That the champion was always inside them.

For the 2024 summer games, Xfinity offered our customers the fastest connection to Paris. But we also wanted to connect Team USA to all the love and appreciation back home by creating real-time videos to congratulate the athletes when they medaled. We worked with NBA to drop in footage from the event and air the spots right after they won.

All of our athletes started out as little kids with big dreams. Then grew up to inspire the team of tomorrow. We wanted to use these congratuation videos to help tell that story. Of where they began and how far they were willing to go. We wove together family photos and videos leading up to the moment they made their name on the biggest stage. The moment the world found out what they knew all along. That the champion was always inside them.