For the 2024 summer games, Xfinity offered our customers the fastest connection to Paris. But we also wanted to connect Team USA to all the love and appreciation back home by creating real-time videos to congratulate the athletes when they medaled. We worked with NBA to drop in footage from the event and air the spots right after they won.
All of our athletes started out as little kids with big dreams. Then grew up to inspire the team of tomorrow. We wanted to use these congratuation videos to help tell that story. Of where they began and how far they were willing to go. We wove together family photos and videos leading up to the moment they made their name on the biggest stage. The moment the world found out what they knew all along. That the champion was always inside them.
For the 2024 summer games, Xfinity offered our customers the fastest connection to Paris. But we also wanted to connect Team USA to all the love and appreciation back home by creating real-time videos to congratulate the athletes when they medaled. We worked with NBA to drop in footage from the event and air the spots right after they won.
All of our athletes started out as little kids with big dreams. Then grew up to inspire the team of tomorrow. We wanted to use these congratuation videos to help tell that story. Of where they began and how far they were willing to go. We wove together family photos and videos leading up to the moment they made their name on the biggest stage. The moment the world found out what they knew all along. That the champion was always inside them.
Role: Sr Art Director
Sr Copywriter: Emily Bress
Creative Directors: Michael Camarra & Adam Samara
Selected Works
SOMEDAY IS TODAYCampaign
OUR THANKS. YOUR REWARDS.Campaign
LISTENING IS A BEAUTIFUL THINGCampaign
Shatter A MythExperiental
One Vote At A TimeSocial & Digital
AUDIBLE SLEEPSpec Work
POP-TARTS SOCIALDigital & Social
AUDIBLE IN YOUR HOMEDigital & Social
Art + DesignsJust for fun