Through an engaging social presence, we make sure our teen and young adult audience feel like they are a part of the Pop-Tarts in-group. We achieve this by being tapped into internet culture and mirroring the content that they are consuming amongst their closest friends.

In keeping with the way that we ideate content that mirror what teens see in feed, so does the Art Direction. Gone are the days of the polished millenial aesthetic. Think a teen with the best iPhone camera, making content for their friends. 

Role: Art Director

Copywriter: Olivia Bono

Creative Director: Elizabeth Cauvel